If you ever stop and look around, you may notice the large amount of technology being presented to
us in many forms. The four media technologies that I chose to discuss are television, Internet, radio,
and smartphones. These are perfect ways of communicating and interacting with one another.
Media technology brings consumers up to date with new products that are out, which would only
boost the sales of their product. One example of media technology the ever-changing television.
Before the Internet or cell phones came into my life, I was drawn to the television. As a young child,
I grew up watching My Little Pony and the Cosby Show. I use to pretend that I was one of the
Huxtable children every time I would watch that show. For me, television was just another way of
interacting with others. Over the years, television has become popular for young children, and older
adults. It has also been influential to people in our society. On an average, Americans watch around
five hours of television per day (Park, 2011). This is beneficial to companies because they use
television to promote their products. They actually see the growing number of people who tune in to
television programs that they are now providing television shows that cater towards everyone.
Television companies such as Time Warner Cable, AT&T Uverse, and Dish Network offer consumers
over 200 ranging from Nickelodeon, ESPN, Oxygen and the Home Shopping Network. The variety
of programs is convenient to people that like to watch multiple programming. This also helps
companies get their product out to the public. Although there are a large number of people to tune in
to their favorite channels, television would not be as popular if it was not for the advertisements.
Internet is another form of media technology that has been a huge part of the way we communicate
with one another. Social media allows individuals to communicate or share information with one
another through a variety of outlets. Facebook, YouTube, Twitter and LinkedIn are just a few forms
of communication that people use on the Internet. These forms of communication give up the
opportunity to create profiles that can be viewed by others, as well as send and receive contact
information and photos. Through the use of the Internet, it is easier to stay connected with one
another because everything is just a click away. What is also great about the Internet is that
individuals are able to communicate with others that may lives thousands of miles away. People can
interact with others in different companies or right down the street.
Radio is also a great from of media technology. While we are driving to work or home, we tend to
listen to the radio.. On certain channels, the audience differs. If there are children in the car listening
to the radio, Radio Disney is something that that would appeal to children. For adults, the channels
may vary. What is great about the radio is that people are able to listen to music throughout the day,
but radio also provides news and traffic to people out on the road.
Lastly, smartphones is another great way to capture an audience. It seems as though more people are
on their phones. You can now download movies and play games on your handheld device. You can
even talk face-to-face with people thru Face Time or Skype. Now that there are applications like
Facebook, Twitter, and Linkedin, it is easier to stay connected and appeal to the masses. Consumers
like these forms of social media because it allows people to see what you are doing by the click of a
button. It also allows people to interact with others that may share the same interest as you may.
Since smartphones are so convenient, there is no wonder why companies such as Verizon, and Apple
have become popular.
Media technology is a way we communicate with one another. With the ever changing forms of
media, it is easier for us to all stay connected.
Park, A. (2011). Time Healthland. Too Much TV Linked With Disease and Early Death.
Retrieved March, 19, 2012 from http://healthland.time.com/2011/06/15/too-much-tv-
watching-linked-with-disease-and-early-death/